What We Do

Market entry, mastered

At The Entry Point we bridge founder vision with commercial strategy, combining retail expertise and local fluency to ensure your brand’s launch isn’t just seen, it’s remembered.Whether you're launching in a new market, or recalibrating an existing presence, we bring clarity, structure, and momentum to your next growth chapter - because how you enter shapes how you grow.

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Why Work With Us

Been there. Built that.

At The Entry Point, we don’t just advise - we partner.
We collaborate closely with founders and global teams to localize their brand identity, structure their retail strategy, and enter new markets with clarity and confidence.Founded by Ilaria Ticchioni - a commercial strategist with hands-on experience at brands like Milk Makeup, Anastasia Beverly Hills, The Ordinary, and 3INA - we know what it takes to move from global vision to local sell-through. We’ve built launches, negotiated with top retailers like Sephora, Douglas, and Cult Beauty, and translated brand stories into strategies that land.If you’re looking for more than distribution - if you want presence, resonance, and performance - this is your entry point.

Services Overview

Localize. Launch. Grow.

• Brand & Market Strategy
Clarifying your positioning and aligning your storytelling to the market landscape.• Go-to-Market Planning
Designing a tailored entry model that balances ambition with local reality.• Retail Partnerships & Execution
Bringing your brand to shelf through high-touch support and operational precision.• Distribution & Visual Merchandising Advisory
Optimizing your in-store presence to drive sell-through and strategic growth.• Team Structuring, Training & Field Support
Building the people and processes behind the launch.• Fractional Account Management
Sustaining growth through thoughtful partner management and commercial excellence.

You can find our services playbook HERE

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